OUGD 401 - Study Task 2

• Throughout the prospectus there is a great deal of block text, especially in comparison with the apparent lack of imagery considering it is for an arts based college. However, when imagery is used it seems to have had no consideration in lay-out and structure; images are scattered across the page with no clear sense of balance or even design.
• Another design feature that needs altering due to poor judgement is the cover, particularly the college logo on the back on the prospectus. When designing the cover, lay-out was clearly not considered enough as the input of a binder hadn't been anticipated; the logo, which should be centered, has been pushed to one side when the cover has been folded.
• Other than the front cover, which does actually start to portray an arts college even if it does come across poorly, has a very corporate feel almost as though it is a prospectus for a business college. This in no way suits the atmosphere of the college and should not be something possible future students think when they see the prospectus.
• The poor ratio of text to imagery could be salvaged slightly if the information that was meaning communicated was interesting and informative, which isn't the case. The wrong language is used which could indicate that the designers think this is how students of our age actually speak; phrases such as 'Next Level' are not appropriate.
• Previous examples of the LCA prospectus have used colour coding and clear ways in which to navigate your way around the book, ensuring you can quickly and easily find the information you want. However, this appears to have no real way of instantly recognising the subject matter of each section which would make it very hard to flick through and be able to find what you need without any hassle. A basic colour scheme, allocating specific colours to the various courses, would be very easy and make the whole process of going through the prospectus a lot easier and more bearable.